Lynn Gangemella and Wendy Jones bring Detail Garage to their community in Mesa, AZ and share what the rewarding experience has been like so far.
Can you tell us a little about your history with Detail Garage?
4 years ago, I was looking for car care products that were Eco friendly, economical, easy to use, and would actually protected my car. A trusted ‘car’ friend told me about Chemical Guys and said that I needed to buy microfiber...and the rest is history! The joke in the family is that I had so many deliveries from Chemical Guys that they threatened an intervention.
Five months ago, I received a text regarding my inquiry about Detail Garage franchising in AZ. The call came on a Wednesday and we flew to LA on Friday to discuss the opportunity. We weren’t sure what to expect, as this industry is predominately male industry. The owners and their franchise team welcomed us with open arms and were excited about the possibility of two women opening Detail Garages first franchise in AZ.
Why did you choose the Detail Garage franchise? What initially attracted you to Detail Garage?
Our trip to LA to meet the team in Gardena was our first experience in a Detail Garage. From the moment you walk in the door you are enveloped into a culture that makes you feel good: the music, the color and smell of the product, the conversations about your car, the knowledge of the people that help you and the kicker is this ‘shit’ really works. So personally, it’s a great place to spend your day. On the business side, this is a ground floor opportunity and it’s all upside.
What has been the biggest challenge as a franchisee, how did you overcome it?
The challenge was discovering, learning and executing all that goes into a successful start-up and small business. We made a plan, worked it, tweaked it, and continually asked for input and advice from friends, family and former colleagues.
Describe the need Detail Garage fills in communities.
Before jumping head first into this we canvassed Arizona for a store that was specific to auto detailing supplies. We found a few businesses that carried some product lines but none of business catered exclusively to the car care community. We also spoke with multiple car clubs, and many members either drove to CA for their Chemical Guys product or ordered online. That’s when we realized Arizona was ready for the franchise...and we never looked back.
What advice would you share with an incoming franchisee?
Visit as many Detail Garages as possible. Ask each store for two things they would do differently. Take notes and listen. Then pick one of the stores that mostrepresents what you want your Detail Garage to be like. Take tons of pictures, use it as your template and adopt the philosophy that ‘done is better than perfect’.
Did you need a lot of working capital before you began to bring in profits?
The quick answer is no, Detail Garage makes it attainable for a new store to open their doors and turn a profit in short order. However, it is important to recognize that as an owner/employee the longer you do not take any management fees or profits out of the business the quicker the business stabilizes and grows.
What does a typical day look like for you?
We are open 7 days a week, and each day is made up of making sure that throughout the day the shelves are set with product, and that the store is always neat, clean and organized. Open and Closing prep is about 30 minutes in the morning and evening and includes inventory checks for what needs to be ordered. Depending on the software used to run your store, admin and stocking should be about 10-15% of your day and 85-90% is spent with customers.
What is your favorite thing about being an Detail Garage franchisee?
We love the support and advise we get from the Corporate Store teams and the other Franchise owners. Detail Garage is truly a team effort. But our favorite aspect is the community of people we meet daily. I don’t know of any other place where there is total inclusion of whoever walks through the door! The people that come to Detail Garage - Mesa are happy, patient people who love their cars! It just doesn’t get much better than that!
You can visit Detail Garage Mesa at 2667 W Baseline Rd, Mesa, AZ 85202 and (480) 361-5880.